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WiseGuysCRM Product Overview
WiseGuys CRM, created in 2003, was significantly enhanced in Oct. 2009
to provide Marketing Automation email tools that not only generate
response, but measure the ROI. Research has shown that, even
with advances in technology, 3/4 of consumers want personalized
product recommendations, but only 1/4 of marketers offer them.
WiseGuys CRM has now filled that void.
With WiseGuys CRM Messaging you can trigger marketing
communications so customers are contacted when they are likely
to buy – with an offer that is targeted specifically to them.
- Emails are sent out automatically.
- Offers are personalized, based on their purchase history and
- You can measure response, so you know what works (and what
The clients who have been using WiseGuys CRM Messaging have
achieved some pretty impressive results – with some response
rates as high as 30%.
Important features of The WiseGuysCRM tools:
- WiseGuys is an add-on program to your customer database – once you are set-up, you can operate independently from your IT staff.
can link to most commonly used order entry systems, including Mail Order
Manager. See more software integration below.
- WiseGuys performs Data Mining of customer transactions.
- WiseGuys can answer very important questions for marketers:
A. Who are your best customers?
B. What is the Lifetime Value of your customer base, filtered by
C. What is the RFM score for each customer in you customer base?
- WiseGuys provides Response Analysis: for you to analyze the effectiveness
of your last mailing campaign. For instance, what percent of your mail file responded with an order?
- WiseGuys supports point and click selection for broadcast email. This allows you to select a
specific audience for your targeted email message.
Easy Software Integration
DMSI is proud to announce that our WiseGuys Marketing Software can now interface with
11 popular software packages:
MAS90 Accounting software
Recommended by more CPAs than any other business management application
in its class, MAS 90 offers a broad selection of feature-rich solutions. WiseGuysCRM
successfully integrates MAS 90 accounting data with marketing functionality to
provide a complete approach to customer communications.
Activant POS software
Activant's business management software provides powerful tools at
point-of-sale checkout for independent retailers. WiseGuys provides a
multi-channel solution to link retail transactions with marketing
Natural Order is a leading catalog management system from Natural
Solutions of Indianapolis, IN. Natural Order facilitates multi-channel
marketing for both B-B and B-C environments. WiseGuys extends the B-B
features of Natural Order to provide visibility of parent and grandparent
Mail Order Manager (MOM)
MOM is the market leader in catalog management software, with more
than 5,000 installations. MOM's claim to fame is it's ease of use. WiseGuys
has interfaced with MOM since 2004, to provide B-B marketing and reporting
capabilities that MOM does not support.
Escalate Order Management
Escalate offers a fully integrated, real-time operational solution
that seamlessly automates all front and back end functions of a growing
business. WiseGuys has interfaced with Escalate/Ecometry since 2004, to
extend its marketing and CRM functionality.
WebSphere enables dynamic, interconnected business processes, and
delivers highly effective application infrastructures for all business
situations. WiseGuys completed its interface with WebSphere in 2007.
Microsoft Dynamics NAV
Microsoft Dynamics NAV offers growing small and midsize business a
powerful yet cost-effective solution that includes extensive accounting
function. The addition of WiseGuys to the Dynamics features provides a
more robust marketing solution.
For more than a decade, Quickbooks has been the standard for
small business accounting. WiseGuys is able to import
contact records from Quickbooks – and provide additional CRM
features not available from Quickbooks. For instance,
you can launch (and track response) to your company
For more details, see our WiseGuys FAQ